Your support of the show supports the Tim Early Foundation, which administers grants for the aquatic programs in the Midwest. The Tim Early Foundation has granted over $100,000 and currently is involved in raising money for another ship sinking. 

- All attendees are interested in the aquatic world. 

- Both novice and experienced divers come to the show to learn more about equipment and to   provide guidance in purchasing equipment. 

- Children come to explore and learn how they can become involved in the aquatic world. 

- Expected attendance: +15,000. 

- It is early enough in the year to schedule dive trips - short term (spring time) and long-term     to "exotic"  destinations. 

- Great way to meet divers looking to get out and DIVE! 

- Attendees are looking for dive destinations and booking their trips. 

- Divers from all surrounding states come for the workshops and film festivals.

- Exposure of your center. 

- Get your name out there. 

- Meet customers you have not seen in a while. 

- Meet divers new to the area. 

- You can visit with your existing customers and recruit new ones. 

- New customers who are excited about diving. 

- Can sell basic equipment to attendees as well as other items to the non-divers while making    their dream of scuba a reality. 

- Promote your upcoming dive trips. 

- Dive Manufacturers Advantage. 

- Visit with Midwest divers and learn their special interests. 

- Introduce your product line to both divers and non-divers. 

- Exhibit products that may not have been displayed in the local stores. 

- Promote your products. 

- Open new accounts. 

- Customers have the opportunity to to meet with and talk to you reps to answer technical        questions and give advice. 

- Link with dealers and bond with customers. 

- Manufacturers receive feedback from people that use the equipment. 

- Cross promote your properties. 

- Promote with dive centers on receiving open water and continuing education referrals. 

- Highlight your property. 

- SELL travel to divers looking to get away from the brutal Midwest winter! 

- Offer all-inclusive packages featuring scuba diving. Have one of our mid-west stores train       them in the classroom and pool, and come to your area for completion. 

- Live aboard can introduce new/non-divers to a whole new concept of travel. 

- Can fill up destinations during non-peak seasons. 

Your continued support of Our World-Underwater is not only appreciated, but also shows your loyalty to the diving industry.